Network of Oregon Watershed Councils
Outreach for Watershed Councils and Partners

Join us as we explore:

…what councils across the state are doing to reach out to their communities

…how to plan for a successful outreach program

·       Assessing your audience

·       Developing your message:

        communicating watershed benefits

·       Identifying appropriate outreach

         tactics

·       Creating outreach opportunities

·       Getting the most out of social media

We’ll brainstorm around councils’ outreach goals and use these to explore the ins and outs of community outreach planning, methods, and implementation.

Register TODAY!
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Workshop Agenda

The Basics

Presented by Tom O’Brien, Network of Oregon Watershed Councils’ Executive Director

                    What is Outreach and why do it?

                    Council’s Outreach Efforts—

                    What’s being done; what works and

                    what could work better

Community Outreach Planning

Presented by Alethea Gallman, Network of Oregon Watershed Councils’ Education and Training Coordinator; Katherine Luscher, former Partnerships Director with River Network; and Gail Perrotti, Coordinator, Seven Basins Watershed Council

1.  Goals

       A. Setting SMART (specific, measureable,
       attainable, relevant, and timely) goals for
       your outreach plan 
       B. Brainstorm—council outreach goals

2. Audience Identification

       A. Segmentation

       B. Targeting

       C. Information gathering

       D. Barriers and Road Blocks

3. Messaging

        A. Creating your message

        B. Targeting your message

        C. Delivering your message

BREAK

4. Tactics

        A. Choosing the right tactic for your target

        audience

        B. Using tactics to build your strategy

        C. Overcoming barriers to success

Working with Social Media

Small Group Work

Working Lunch: small group outreach planning

Presentation of small group plans

Debrief and evaluate

Workshop materials will include:

·         The Network’s “Telling the Story 

           Report”

·         Examples of successful outreach 
          materials used by Oregon
          watershed councils and other
          groups

·         Worksheets used in the various
          steps of creating a council outreach
          plan

·         “Getting in Step: A Guide for
           Conducting Watershed Outreach
           Campaigns,” written and published
           by the  US EPA (25 copies available;
           information provided to order
           additional copies at no cost)

·         Lists of tactics to spark your
          imagination

·         Handout: how to fund your
          outreach campaign

·         Handout: how to involve partners
          and volunteers in reaching your
          outreach goals

·         Handout: list of online outreach
          resources and references

When and Where:

Medford, OR:

Monday, January 11

10:30am to 5:00pm

Medford Public Library: 205 South Central Avenue, Medford

Salem, OR:                                                            

Wednesday, January 13

8:30am to 3:00pm

Marion County SWCD: 650 Hawthorne Ave SE Suite 130

Pendleton, OR:

Thursday, January 14

8:30am to 3:00pm

Umatilla SWCD: 200 SE Hailey Avenue Suite 108